Monday, February 27, 2012

How Apple used a British shell company to snap up the iPad trademark from Proview

If you’re not familiar with the legal battle between Apple and Chinese company Proview over the trademark for the name ‘iPad’, it’s a pretty interesting read. Our latest post on the matter sums up the dispute well, but some interesting details were revealed today in an Proview press release and summarized by Fortune’s Philip Elmer-Dewitt. What happened was that roughly a month before the iPad was set to be released in 2010, Apple hired a british firm called Farncombe International to secure a trademark license for the name iPad. The trademark was then held by Proview, a Chinese company that made iMac-shaped monitors it called IPAD. To do this, Farncombe’s managing director, Graham Robinson, set up a shell company called — and this is rich — IP Application...

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